How Figma 3X Their Conversion Using Crmpru

Don’t waste time chasing the wrong leads. Learn how to identify high-value prospects and streamline your sales process using Syncro.

Chris Martin

2023-10-08

Introduction

Every lead is different. Some are curious. Some are ready to purchase.If you treat them all the same, you waste time and miss opportunities.Lead scoring changes that, helping you prioritize your highest-value prospects.In this guide, we’ll show you how to build a modern scoring model with Syncro.

What Is Lead Scoring?

Lead scoring is the process of assigning points to a lead
based on how likely they are to convert. Points are typically given for things like:

Visiting your pricing page

Opening an email

Industry or company size

Booking a demo

Final Thoughts

Identify Key Engagement Metrics

Page views

Email opens and clicks

Demo requests

Chat conversations

Trial sign-ups

Include
Demographic Filters

Company size

Industry relevance

Location

Job role/title

Give more weight

Set a
Threshold

70+ points = Hot

40–69 = Warm

Below 40 = Nurture

Automate Follow-Ups Based on Scores

“If score ≥ 70 → assignto rep + notify Slack”

If score = warm → sendnurturing email sequence

What Is Lead Scoring?

A strong lead scoring system lets your team focus on leads that matter most.  With Syncro, you can create a dynamic scoring model, automate actions, and close more deals — faster.

Start 14-Day Free Trial

What Is Lead Scoring?

Lead scoring is the process of assigning points to a lead
based on how likely they are to convert. Points are typically given for things like:

Visiting your pricing page

Opening an email

Industry or company size

Booking a demo

Final Thoughts

Identify Key Engagement Metrics

Page views

Email opens and clicks

Demo requests

Chat conversations

Trial sign-ups

Include
Demographic Filters

Company size

Industry relevance

Location

Job role/title

Give more weight

Set a
Threshold

70+ points = Hot

40–69 = Warm

Below 40 = Nurture

Automate Follow-Ups Based on Scores

“If score ≥ 70 → assignto rep + notify Slack”

If score = warm → sendnurturing email sequence

What Is Lead Scoring?

A strong lead scoring system lets your team focus on leads that matter most.  With Syncro, you can create a dynamic scoring model, automate actions, and close more deals — faster.

Start 14-Day Free Trial

More Blogs & Insight